Don Baer’s career has spanned leading roles as a media and communications executive in the private and public sectors. In addition to his role at PMV, Baer is a senior executive in two WPP companies: currently Worldwide Chief Executive Officer of Burson-Marsteller and Chairman of Penn, Schoen & Berland. From 1998 to 2007, Baer helped lead Discovery Communications, home of the Discovery Channel and media properties in over 170 countries. As Senior Executive Vice President for Strategy and Development, he managed the significant growth of Discovery’s online offerings, including acquisitions of digital media businesses, the launch of its mobile video services and upgrade of its online services. He led Discovery’s expansion of public affairs content, including overseeing the Discovery/New York Times joint venture in the Discovery Times Channel and a documentary series with Thomas Friedman of The New York Times. Baer led Discovery’s partnership with the American Film Institute to create Silverdocs, America’s top documentary festival.
Before Discovery, Baer was in public service, journalism and law. From 1994–97, he was a senior adviser to President Bill Clinton. His tenure in the White House included roles as Assistant to the President, White House Director of Strategic Planning and Communications and Director of Speechwriting and Research/Chief Speechwriter. From 1985–93, Baer was a journalist with tours at U.S. News and World Report and The American Lawyer.
Baer received a B.A. from The University of North Carolina at Chapel Hill, a Masters in International Relations from the London School of Economics and Political Science and a J.D. from The University of Virginia School of Law. Baer lives with his wife, Nancy Bard, and two sons in Washington, DC.