NEW YORK and WASHINGTON, D.C., December 7, 2015 – Palisades Media Ventures, a leading creator of public affairs videos and content, today announced a strategic partnership with A Plus, a leading technology-focused provider of positive journalism co-founded by Ashton Kutcher in 2014. Together, Palisades and A Plus will develop video and content marketing projects for the world’s leading brands, their media agencies, and others.
Seven months after its founding, A Plus was the fastest growing site in Comscore’s Mobile Metrix database. Today, A Plus leverages its proprietary technology to reach 20-30 million unique visitors per month across a variety of social channels with original videos and articles. Its technology enables the optimization of videos, headlines, and social packaging to engage target audiences and increase the reach of content.
Palisades is a leader in the development, production and distribution of original public affairs content initiatives, with a special focus on video programming distributed on digital and social platforms. Palisades is majority owned by WPP [NASDAQ: WPPGY], the world’s leader in communications services. In recent years, Palisades has produced video initiatives as diverse as “America Cooks” (a healthy cooking collaboration with the Mayo Clinic and the James Beard Foundation), “The Geography of Innovation” (with the Technology and Entrepreneurship Center at Harvard) and “A Woman’s Day” (a global user-generated video project for women and girls, forthcoming in January 2016). “America Cooks,” launched earlier this year, is an online video series matching award-winning chefs with ordinary Americans to turn everyday recipes into healthy meals. The first run of the video series reached more than 3 million viewers. In 2013, Palisades also led the launch, in partnership with TIME and the Motion Picture Association of America, of The Creativity Conference, which now annually kicks off the White House Correspondents Dinner weekend.
“We are seeing growing interest from companies for reaching audiences with engaging video content,” said Ken Stern, CEO and co-founder of Palisades. “A Plus, with its rapidly growing audience, its great distribution network and its expertise in viral videos, will be an extraordinary partner for the creation of new video programming. This is a great opportunity for us, and for leading brands, to connect with the millennial generation.
“We see our new relationship with Palisades as an opportunity to work with a much broader range of corporate partners and an opportunity to engage with the great programming team at Palisades,” said Evan Beard, CEO and co-founder of A Plus. “This will allow us to create more unique, custom programming for companies and reach our tens of millions of users with compelling and shareable videos.”
The rapid growth of digital video and mobile video usage, especially by Millennials, has created a new opportunity for companies to reach and engage audiences. A Plus has been an early innovator in this area, by appending custom surveys to all native content to measure campaigns’ impact on the metrics most important to brands. As a result, brands are able to align themselves with A Plus’ brand-safe, positive content; reach the audiences they care the most about, at scale; and measure the impact of the campaign on their businesses’ KPIs. The partnership between A Plus and Palisades will provide new content and technology solutions to major brands and new story-telling and marketing opportunities for companies interested in reaching the millennial audience.
About A Plus
A Plus is a technology-based media company that delivers positive journalism to its readers. Its growth to tens of millions of monthly unique visitors has been powered by proprietary technology that underlies all aspects of content creation, optimization, and distribution. The organization aims to challenge the status quo in media by focusing its content mission on positivity and social change.