Original Content: America Cooks

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AMERICA COOKS

With support from our clients, PMV created America Cooks, a multimedia content initiative built to help Americans make better, more informed decisions about diet by empowering them to learn the fundamentals of cooking. The project included a video series pairing regular Americans with James Beard Award-winning chefs for custom cooking lessons, articles and blog posts in publications like Good Housekeeping, infographics and visual content, and a hub at AmericaCooksWithChefs.com. Additionally, America Cooks engaged athletes, politicians, and chefs including Bill Clinton and Dikembe Mutombo in video story-telling that encouraged Americans to improve their lives through a healthy, tasty diet.

 

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