The Message Exchange

Loading
loading..
columbia

IN PARTNERSHIP WITH THE COLUMBIA BUSINESS SCHOOL CENTER FOR GLOBAL BRAND LEADERSHIP

The Message Exchange is a first-of-its-kind learning platform that connects professional communicators in the business world and beyond. The program will bring together top communicators and marketers, leading academics and researchers and third-party experts to tackle the rapidly evolving communications challenges of the digital world.

Message Exchange’s first executive network, the CCO Council, will consist of communications leaders from top companies, from major government agencies and from the non-profit world. The goal for the Council will be to help advance the work of CCOs by implementing a core education methodology focused on small group scenario work, peer-to-peer learning and exposing CCOs to the best communications scholars and latest information.

The CCO Council officially kicks off on November 8-9, 2017 with an inaugural one-day conference held at Columbia Business School’s Center for Global Brand Leadership in New York City. The session will focus on “The CCO in the Age of Technology” and include CCOs, CMOs, CEOs, leading journalists, scholars, and other practitioners.

Topics for discussion include:

  • The impact of social media on corporate reputation and brand, and how best to grab new opportunities and minimize risk;
  • The challenges of future technologies and reputation in a smarter world;
  • New data technologies and mining the information world.
Layout mode
Predefined Skins
Custom Colors
Choose your skin color
Patterns Background
Images Background