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CONVERSATIONS WITH THE NEXT GENERATION

WITH PARTNERS MICROSOFT, NATIONAL JOURNAL, AND THE ATLANTIC

During the 2012 presidential election, PMV established a partnership with Atlantic Media on behalf of Microsoft to create Conversations with the Next Generation, an examination of the economic and social outlook for millennials and how millennials would be affected by each party’s political platform. In a series of townhall events held at the major party conventions, prominent figures from the media, popular culture, and politics gathered to discuss the key concerns of America’s millennial generation, with each event simulcast on Xbox LIVE and across Atlantic Media properties. Hosts and guests included Chuck Todd, Chelsea Clinton, Kal Penn, George P. Bush, and Mayor Kasim Reed of Atlanta. Atlantic Media provided digital promotion for native content to further explore the campaign’s themes.

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